Welcome to WOW!

The Home of Baby Sensory and Toddler Sense Australia and New Zealand

At Baby Sensory and Toddler Sense, we know there’s nothing more special than the time you spend with your little one. Every giggle, every cuddle, every new discovery—it all matters.

That’s why our classes are designed to do more than support your child’s development. They’re crafted to create magical moments you’ll cherish forever. From sensory adventures to joyful play, every session is a chance to connect, learn, and celebrate your baby or toddler’s unique journey together.

12,000 children a week

Our national and international award-winning programmes for babies and toddlers offer high-quality early years education to over 12,000 children across Australia and New Zealand each week.

Each programme has been fully researched, tested and trialled to deliver engaging sensory learning experiences for children, alongside support and information for parents.

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20 years in the business

WOW World Group began its journey in the UK in 2003 with a single local Baby Sensory class, and launched our first classes in Australia and New Zealand in 2010.

Over time it has grown into a global network delivering research-based classes from birth.

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Over 400 Franchisees Worldwide

WOW World Group operates across more than 10 countries, with hundreds of local franchisees bringing early-years education to communities worldwide.

Each franchisee is embedded in their local community, running high quality programmes, creating jobs, and supporting families and their children from birth.

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